Faceless affiliate marketing on Pinterest: a beginner's setup

Why Pinterest suits faceless affiliates

Pinterest works more like a visual search engine than a social feed. People search for ideas and save pins to come back to later, so a good pin can be found long after you publish it — no selfies or personal videos needed.

Always check each affiliate program's rules. Some programs limit or forbid direct affiliate links on Pinterest, and some ask you to link to your own page instead.

Set up a faceless Pinterest account

Use a business account so you can see analytics. Choose a brand name and logo instead of a personal photo, and write a short profile description that says who you help and with what.

Create three to five boards named the way your audience searches — for example 'Beginner Budget Planners' rather than 'Stuff I Like'. Add a sentence to each board description using those same words.

Disclose clearly and link honestly

Tell people when a pin contains an affiliate link, using plain words such as 'affiliate link' or '#affiliate' in the description. Disclosure is required in many places and it builds trust.

Only recommend products you understand, and describe them accurately. Never imply a product will earn someone money.

Your first ten pins

Make ten pins around one topic: a clear title on the image, a keyword-rich description, and one destination link. Then wait, review your analytics after a few weeks, and make more of what people save and click.

Affiliate Marketing explains the basics of choosing and promoting offers, and Pinterest Marketing Mastery covers pin design and keywords in more depth.